I created the logo and a complete branding suite for Ash and Oak Handmade, a small business that specializes in handmade sewn goods. This branding suite includes business cards, fabric labels, tags, and a paper bag design. The primary retail locations for the business are local vendor markets and craft fairs. The client preferred a black-and-white design for better legibility and ease of printing. During the logo design process, the client expressed a particular fondness for the acorn shape. This choice not only highlights the ‘oak’ in the name but also serves as a nod to the local Raleigh area.
Design Brief: Ash and Oak Handmade
This design brief outlines the logo creation process, final style guide selections, and sample deliverables for Ash and Oak Handmade.